The AI Hype

The AI boom has all the hallmarks of a bubble — sky-high valuations, bold promises, and a track record where 95% of pilots fail to deliver measurable results. In luxury hospitality, where our craft is built on human connection and emotional resonance, this hype deserves careful scrutiny.

The real question isn’t whether AI can transform operations — it’s whether it will enhance or erode the very soul of luxury experiences.

How do you see AI in hospitality: as a backstage enabler that frees us to focus on guests, or as a risk of diluting the intimacy and authenticity that define our industry?

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