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      <image:title>Chapters - A whole professional live in luxury hospitality with a pledge to sustainability and a commitment to give back to the industry</image:title>
      <image:caption>Frank M. Pfaller | Interview hosted by Yasmine Mahmoudieh</image:caption>
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    <loc>https://www.hoteliersguild.com/chapters/test</loc>
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    <loc>https://www.hoteliersguild.com/chapters/women-in-hospitality-managing-work-and-family-l2hej-hl2bt</loc>
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    <lastmod>2023-03-12</lastmod>
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      <image:title>Chapters - Over 350 Interviews Reveal the Top 7 Leadership Skills Women Share - Leadership Skills</image:title>
      <image:caption>hertelier started as an idea and a "pandemic project" in March of 2021, and in just two years the platform has morphed into a movement, community, and source of inspiration and learning for women (and men!) in hospitality. What began as a hunch, that women were craving content relevant to them and their careers, has proven, in fact, to be a NEED.</image:caption>
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    <loc>https://www.hoteliersguild.com/chapters/our-1st-industry-report</loc>
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    <lastmod>2023-02-17</lastmod>
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      <image:title>Chapters - Our 1st Industry Report - EXECUTIVE SUMMARY</image:title>
      <image:caption>Given the HoteliersGuild LeadingHôtelières chapter purpose (increase female leadership in the hospitality sector) and changes in the world of work and employees’ expectations, we sought to understand the contributing factors and outcomes of flexibility in the hospitality industry (i.e., hotels). Key takeaways from the study are: A large majority of hotels have labor flexibility and there is substantial room for improvement regarding work flexibility (employee freedom to organize themselves). A family-friendly corporate culture and supervisor behavior lead to greater work flexibility. Work flexibility benefits both employees and hotels (increases innovative capabilities, company resilience, employee wellbeing) while labor flexibility benefits primarily the hotels. There is a discrepancy across different internal stakeholders on the availability and use of work flexibility and this discrepancy negatively affects organizational resilience and job satisfaction. There is no effect of gender on the association between the contributing factors and flexibility and flexibility and outcomes and this might indicate that flexibility is not gender-specific, in line with the growing trend due to the changes in the world of work. The research results described in the following pages propose best practice suggestions to build greater flexibility that will benefit individuals and organizations.</image:caption>
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    <loc>https://www.hoteliersguild.com/chapters/women-in-hospitality-managing-work-and-family-l2hej</loc>
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    <lastmod>2023-03-12</lastmod>
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      <image:title>Chapters - Closing the gender pay gap in hospitality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/5e09a663-a7f2-4a2b-b008-79f7e07743ed/Screenshot+2022-03-05+at+10.07.07.png</image:loc>
      <image:title>Chapters - Closing the gender pay gap in hospitality - Headline Findings</image:title>
      <image:caption>Following the Government Equalities Office’s (GEO) suspension of the gender pay gap reporting deadline for 2019/20, and given the ongoing focus on COVID-19, reporting announcements were significantly slower in 2020/21 than in earlier years. On 24 February 2021, the GEO announced a delay in enforcement for 2020/21 reporting to 5 October 2021 and the usual reporting rush towards 5 April didn’t happen. While slightly under 25% of companies reported prior to 5 April 2021, reporting continued steadily throughout April and May and was at 32% as of 31 May 2021. However, reporting within the Hospitality, Travel and Leisure (HTL) sector was significantly below this, at 19%. This is in contrast with the retail sector in which 36% of companies had disclosed. To a large extent, this may reflect the more consistent impact of COVID-19 on HTL businesses. Based on the limited group who had reported by 31 May 2021, we saw the following trends: (1) Limited progress in the figures - While average mean and median pay gaps in the wider market fell in 2020/21, and retailsaw a significant drop, the limited number of companies who reported consistently in HTL saw an increase for the first time in 3 years. Furthermore, the range of reporting figures in HTL was significantly larger than in previous years, with 25% of companies reporting a gap above 14.7% (14.1% last year). To some extent, this may reflect the significant changes to the demographics of those working in the sector in April 2020 (due to COVID) and many businesses will hope to see a reversion in their April 2021 figures.</image:caption>
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    <lastmod>2022-02-13</lastmod>
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  <url>
    <loc>https://www.hoteliersguild.com/chapters/sensible-sustainable-solutions-eajde-sj2ce-ht6cg-3ejgy</loc>
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    <lastmod>2022-02-09</lastmod>
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      <image:title>Chapters - What we call HospiTechture - Make it stand out</image:title>
      <image:caption>Some to the world’s finest Pastry Chefs are now joining our sweet journey</image:caption>
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      <image:title>Chapters - What we call HospiTechture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Chapters - What we call HospiTechture</image:title>
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      <image:title>Chapters - What we call HospiTechture</image:title>
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      <image:title>Chapters - What we call HospiTechture</image:title>
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      <image:title>Chapters - What we call HospiTechture</image:title>
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    <lastmod>2022-04-04</lastmod>
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      <image:title>Chapters - Chef(fe)s extraordinaires … - Make it stand out</image:title>
      <image:caption>Some to the world’s finest Pastry Chefs have now joined our sweet journey - view in EXTRAVAGANZAculinaire Vol. III</image:caption>
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      <image:title>Chapters - Chef(fe)s extraordinaires …</image:title>
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    <image:image>
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      <image:title>Chapters - Chef(fe)s extraordinaires …</image:title>
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      <image:title>Chapters - Chef(fe)s extraordinaires …</image:title>
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      <image:title>Chapters - Chef(fe)s extraordinaires …</image:title>
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      <image:title>Chapters - Chef(fe)s extraordinaires …</image:title>
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      <image:title>Chapters - Chef(fe)s extraordinaires …</image:title>
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      <image:title>Chapters - Chef(fe)s extraordinaires …</image:title>
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      <image:title>Chapters - Chef(fe)s extraordinaires …</image:title>
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      <image:title>Chapters - Chef(fe)s extraordinaires …</image:title>
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      <image:title>Chapters - Chef(fe)s extraordinaires …</image:title>
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      <image:title>Chapters - Chef(fe)s extraordinaires …</image:title>
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      <image:title>Chapters - Chef(fe)s extraordinaires …</image:title>
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  <url>
    <loc>https://www.hoteliersguild.com/chapters/sensible-sustainable-solutions-eajde-sj2ce</loc>
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    <lastmod>2022-04-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/8cf78797-65f4-45fb-82fe-e8ddf1b7ac8d/Screenshot+2022-02-09+at+15.18.51.png</image:loc>
      <image:title>Chapters - Extravaganza culinaire - how it all started - Make it stand out</image:title>
      <image:caption>A BIG THANK YOU to the wonderful chefs and cheffes who turned our first Gourmet Safari into an outstanding success.</image:caption>
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      <image:title>Chapters - Extravaganza culinaire - how it all started - Make it stand out</image:title>
      <image:caption>Vol. I Vol. II Vol. III</image:caption>
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  <url>
    <loc>https://www.hoteliersguild.com/chapters/ghost-kitchen-9zcep-9dxn7</loc>
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    <lastmod>2022-02-12</lastmod>
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      <image:title>Chapters - Congrats to the Tollman family - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.hoteliersguild.com/chapters/ywwmdoh396q72ja9indx1rthja1ijr</loc>
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    <priority>0.5</priority>
    <lastmod>2022-02-06</lastmod>
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      <image:title>Chapters - Luxury Frontiers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.hoteliersguild.com/chapters/women-in-hospitality-managing-work-and-family</loc>
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    <priority>0.5</priority>
    <lastmod>2022-02-17</lastmod>
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      <image:title>Chapters - A power-woman and dedicated Academy member - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.hoteliersguild.com/chapters/the-beginning-of-a-great-friendship</loc>
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    <lastmod>2022-02-05</lastmod>
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      <image:title>Chapters - The beginning of a great friendship.. - Make it stand out</image:title>
      <image:caption>Beverly &amp; Dereck Joubert of GreatPlains - Emmy Award winners, Film makers &amp; Art.chitects</image:caption>
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      <image:title>Chapters - The beginning of a great friendship.. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.hoteliersguild.com/chapters/a-message-of-encouragement</loc>
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    <lastmod>2021-12-30</lastmod>
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      <image:title>Chapters - A message of encouragement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Chapters - A message of encouragement - Make it stand out</image:title>
      <image:caption>Source: Worldometer</image:caption>
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      <image:title>Chapters - A message of encouragement - Make it stand out</image:title>
      <image:caption>Sonu Shivdasani Soneva</image:caption>
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    <loc>https://www.hoteliersguild.com/chapters/category/Architects</loc>
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    <loc>https://www.hoteliersguild.com/chapters/category/Letters+from+Hoteliers</loc>
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    <loc>https://www.hoteliersguild.com/chapters/category/Sustainability</loc>
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    <loc>https://www.hoteliersguild.com/chapters/category/Chefs</loc>
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    <loc>https://www.hoteliersguild.com/chapters/category/LeadingHoteliers</loc>
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    <loc>https://www.hoteliersguild.com/chapters/category/Young+Hotelieres</loc>
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    <loc>https://www.hoteliersguild.com/chapters/tag/Sonu+Shivdasani</loc>
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  <url>
    <loc>https://www.hoteliersguild.com/forum-of-dialogue</loc>
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    <lastmod>2026-03-01</lastmod>
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    <lastmod>2026-03-01</lastmod>
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    <lastmod>2026-02-24</lastmod>
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    <lastmod>2026-01-30</lastmod>
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    <loc>https://www.hoteliersguild.com/forum-of-dialogue/the-new-luxury</loc>
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    <lastmod>2026-01-06</lastmod>
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    <lastmod>2025-12-22</lastmod>
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    <lastmod>2025-12-12</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Forum of Dialogue - Revenue Management - Let’s Talk Potential! The Term ‘revenue management’ is almost obsolete in today’s fast-evolving hospitality word where disruption is the only constant. The path to profitability goes way beyond ‘managing’ inventory and analysing spreadsheets but focuses instead on creating attractive spaces the resonate with audiences, meet demand and maximise profitability. There is a distinct movement from venue management to revenue optimisation, embracing all income streams, shifting from the former static focus on room inventory only. The most successful hospitality busynesses are those where asset management is no longer confined to the profit line, but how revenues are optimised across all income streams…</image:title>
      <image:caption>Read the Report HERE</image:caption>
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      <image:title>Forum of Dialogue - SPOTLIGHTING SMART SUSTAINABILITY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-07-26</lastmod>
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      <image:title>Forum of Dialogue - Embracing the AI Renaissance: How Artificial Intelligence Assistants Will Elevate Luxury Hospitality - Take Note! - AI Renaissance in Luxury Hospitality: Elevating the Guest Experience with Virtual Concierges</image:title>
      <image:caption>In the ever-evolving landscape of luxury hospitality, where personalization and seamless guest experiences reign supreme, one technological advancement stands out: Artificial Intelligence (AI) assistants. These digital marvels have already proven their mettle in various industries, but their application in luxury hospitality promises to be a game-changer. As we step into the future, it is evident that AI assistants will play a pivotal role in transforming the guest search experience, catapulting luxury hospitality into new realms of sophistication and convenience. → Read on</image:caption>
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      <image:title>Forum of Dialogue - Inclusion &amp;amp; Equal Opportunity - going BeyondCuisine - Welcome to World on a Plate, where the latest culinary trends and industry insights are brought to the table.</image:title>
      <image:caption>Inclusion and diversity are crucial values for building a strong team in the hospitality industry. With years of experience and expertise, Frank has made significant contributions to promoting diversity and excellence and achieved international recognition for his work, including “100 Most Powerful People in Global Hospitality.” Ragnar and Frank delve into The Hotelier Guilds’ key initiatives, specifically “BeyondCuisine”, which aims to elevate Black female chefs around the globe. → Listen to the Podcast</image:caption>
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    <lastmod>2023-06-22</lastmod>
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      <image:title>Forum of Dialogue - Our member Nathalie Seiler-Hayez will officially succeed Jan Brucker at the head of the association at a general assembly on June 26 in Interlaken. - From the Beau-Rivage to Swiss Deluxe Hotels</image:title>
      <image:caption>After successfully directing the Beau-Rivage, Nathalie Seiler-Hayez felt the need to give a new direction to her career. She is preparing to take over the general management of Swiss Deluxe Hotels (SDE). Founded in 1934, the association brings together 39 of the most renowned five-star establishments in Switzerland, including the Gstaad Palace, The Dolder Grand and the Baur au Lac in Zurich or the Victoria-Jungfrau Grand Hotel &amp; Spa in Interlaken (BE). The association is coming out of an excellent year 2022. Cumulative overnight stays increased by 18.3% to 1.27 million units. Interviewed by Alexandre Beuchat → Read here</image:caption>
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      <image:title>Forum of Dialogue - This is what we predict - Our SEVEN Predictions</image:title>
      <image:caption>Although many articles have been written predicting travel trends for the year (and we’ve covered them in the Round-Up!), here we take a look at 2023 through our own hertelier lens. Shining a light on the progress we’re seeing post-pandemic, we are excited about the opportunities 2023 may hold for women in hospitality. Spoiler: the future looks bright!</image:caption>
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    <lastmod>2023-02-03</lastmod>
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      <image:title>Forum of Dialogue - The Attention Recession is looming high…what we can do? - One way of doing this is by leveraging technology-driven personalisation tools</image:title>
      <image:caption>Creativity plays an important role when it comes to attracting attention in today’s crowded market place. It’s perfectly fine to be creative by also using Social Media - BUT caution is advised, however, as More is not always Better !</image:caption>
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    <lastmod>2023-01-19</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Forum of Dialogue - “Brand Elevation” - just a buzzword or an imperative for Luxury Brands - …a trendy phenomenon?</image:title>
      <image:caption>or a necessity for our industry and luxury brands in general? We believe that in the current physical and digital world, it is key for companies to keep the perception of exclusivity, scarcity and desirability of their products to avoid overexposure and dilution.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Forum of Dialogue - A time to reflect &amp;amp; reconnect - 2022 - it’s a wrap!</image:title>
      <image:caption>A huge thank you to our members, friends &amp; followers for their continued support! read more →</image:caption>
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      <image:title>Forum of Dialogue - Your monthly dose of distilled hospitality insights - Welcome to our new monthly series.</image:title>
      <image:caption>Think of this as your monthly dose of distilled hospitality insights, specially selected to help shape your hotel and travel marketing activity.</image:caption>
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      <image:title>Forum of Dialogue - What role does ESG play in capital allocation to transform the hospitality sector? - MAIN MATERIALITY AREAS FOR HOSPITALITY BUSINESSES Environmental Social and Governance (ESG) criteria are increasingly viewed as resilience in the face of crises and businesses’ ability to create shared value over the longterm. Hospitality businesses should expect further environmental and social regulations, and investors and banks will require more information about the company ESG data.</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>“ I underwent treatment at the Chemothermia Institute in Istanbul – this pioneering clinic takes an integrative approach, combining standard chemotherapy with supplementary protocols, such as a modified diet and complementary therapies to support the immune system, build up the body’s natural defences and make the chemotherapy more effective. “</image:caption>
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      <image:caption>“ My own experience with illness and subsequent recovery showed me that being ‘well’ or healthy is never one-dimensional – rather it is finding that delicate balance between the wellbeing of one’s mind, body and soul. “</image:caption>
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      <image:caption>Soneva Soul at Soneva Jani</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Beverly &amp; Dereck Joubert - esteemed members of The HoteliersGuild Academy of Hospitality Arts and true Ambassadors for our cause</image:caption>
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      <image:title>News - Our Spring Newsletter - All the NEWS</image:title>
      <image:caption>✨ Hot off the press! The latest HoteliersGuild NEWSLETTER has just dropped! ✨ From trailblazing talent to visionary projects, from culinary crusades to sustainable luxury revolutions — this issue is packed with the people, places &amp; purpose reshaping our industry. To all our fellow hospitalitarians, tastemakers &amp; changemakers — this one's for you.   Tap the link [HERE] to read now! With gratitude to our ever-growing community for keeping the spirit of conscious luxury alive.</image:caption>
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      <image:title>News - EXTRAVAGANZAculinaire Vol. V - SPRING NEWSLETTER</image:title>
      <image:caption>✨ Hot off the press! The latest HoteliersGuild NEWSLETTER has just dropped! ✨ From trailblazing talent to visionary projects, from culinary crusades to sustainable luxury revolutions — this issue is packed with the people, places &amp; purpose reshaping our industry. To all our fellow hospitalitarians, tastemakers &amp; changemakers — this one's for you.   Tap the link below to read now! With gratitude to our ever-growing community for keeping the spirit of conscious luxury alive.</image:caption>
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      <image:title>News - HoteliersGuild’s DEEPERLUXURY Bucket List 2025 -  Happy New Year 2025!</image:title>
      <image:caption>This exclusive collection celebrates destinations that epitomize the essence of EcoLuxNature, blending unparalleled luxury with cultural heritage, sustainability, and meaningful experiences. From serene escapes in the heart of nature to iconic properties that preserve and honor local traditions, these retreats set the benchmark for responsible tourism in 2025. A heartfelt thank you to our visionary partners, members, and friends for your continued support and dedication to redefining luxury with purpose. Together, let’s make this year one of innovation, inspiration, and impact.  Stay tuned as we reveal the stunning destinations on this year’s bucket list. Here’s to a prosperous, sustainable, and DEEPERLUXURY-filled 2025! Read Here</image:caption>
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      <image:title>News - Our new Chapter is live now! -  Thrilled to Present: The DEEPERLUXURY EcoLuxNature Chapter Announcement! ✨</image:title>
      <image:caption>We’re beyond excited to share the release of our newest chapter, DEEPERLUXURY EcoLuxNature, a celebration of sustainable luxury in harmony with nature. This announcement issue is again available free of charge to all – members, followers, and friends alike – as part of our commitment to the HoteliersGuild cause. Your support means the world to us. Should you wish to contribute, we’d be delighted to accept your donations for the SIRIUSACADEMYCAMPAIGN on fundme.com. Enjoy the read, and please share it within your networks to help us spread the word!  Click HERE to open the Magazine</image:caption>
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    <lastmod>2024-07-03</lastmod>
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    <lastmod>2024-03-01</lastmod>
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      <image:title>News - Elegant Deceptions…and 10 more trends - WELCOME</image:title>
      <image:caption>Within this report, we set the scene with a brief 2023 trends update from European hotel websites, before diving into 11 curated hotel marketing trends for the year ahead. Saving wallets and worlds, vibing with your guests and finding ways to provide predictable surprises – there’s something here for everyone. 2024 promises to be a year of dynamic change and will undoubtedly throw us a few curveballs. Of course, long-term planning remains important, but it absolutely won’t be a straight line to achieve your goals. So, we return to the importance of ‘agility’ and multi-scenario planning; taking a leaf out of Ross’s book and always being ready to pivot. We hope that this report provides inspiration on how to innovate, adapt and ultimately, thrive. ➡️ Read Here</image:caption>
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      <image:title>News - A culinary renaissance! - Courageous &amp; Overdue!</image:title>
      <image:caption>At the HoteliersGuild, we are thrilled to champion HENRISedition Gault&amp;Millau's Germany innovative strides towards reshaping the culinary landscape. The unveiling of the "Gault&amp;Millau by Henris" app marks a pioneering leap forward, heralding a new era of real-time gastronomic exploration. Welcome to a world where the latest restaurant ratings are just a few taps away, reflecting visits by anonymous critics throughout the year. This leap forward is not just about keeping pace; it’s about setting a new benchmark for engagement and immediacy in the culinary realm. Moreover, the introduction of a community-driven "test-as-a-tester" feature is a game-changer, inviting gastronomy enthusiasts to contribute their insights, ensuring that Gault&amp;Millau’s Germany ratings remain at the forefront of current culinary trends. This approach not only democratises the review process but also ensures that HENRISedition stays attuned to the pulse of diner feedback, bridging the gap between expert opinion and real-world experiences. Leading this visionary charge are Jochen Rädeker and Otto Geisel, whose combined expertise and passion for gastronomy promise to infuse Gault&amp;Millau Germany with fresh perspectives on cuisine and food culture. Their leadership, alongside the Expert Council, is set to spotlight industry trends and honor standout personalities, further enriching the culinary conversation. The HoteliersGuild is enthusiastically backing the transformative journey Gault&amp;Millau is embarking on, steering towards a more engaging, agile, and community-centric culinary compass. In this fresh trajectory, we recognize not merely innovation but a mirror to our collective ethos of unparalleled quality, inclusiveness, and eco-consciousness within the luxury hospitality domain. This novel path reinforces our belief that in unity, we are sculpting the gastronomic landscape of tomorrow—a realm where every opinion is valued, and every palate is celebrated.</image:caption>
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    <lastmod>2023-11-12</lastmod>
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      <image:title>News - CELEBRATING THE 2023 LAUREATES - Make it stand out</image:title>
      <image:caption>We extend our heartfelt gratitude to Academy members Ari Peralta, the renowned innovator behind ARIGAMI, and  to Yasmine Mahmoudieh, an esteemed architect and a past recipient, for their exceptional work in designing the magnificent SIRIUSACADEMYAWARD trophy - a symbol of the innovation and excellence that the laureates so richly embody.</image:caption>
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      <image:title>News - Gaining global hospitality recognition.</image:title>
      <image:caption>A Humble Acceptance of a Significant Honour This is to express my deepest gratitude for being recognized by the esteemed International Hospitality Institute as one of the "100 Most Powerful People in Global Hospitality ." This recognition is an honour that not only fills me with immense pride but also, more importantly, reaffirms my commitment to our vibrant industry. In our field, leadership is not merely a position; it is a responsibility, a call to action that seeks to create lasting, positive impact. This honour is not just a testament to my work; it represents the collective efforts of the remarkable teams and individuals I have been fortunate to collaborate with over the years. To be listed among such esteemed industry leaders is not a testament to individual power, but rather a recognition of our shared dedication to advancing the hospitality industry. The real power lies in our collective commitment to foster inclusivity, champion innovation, and create memorable experiences for all who encounter the hospitality industry. This honour serves as a catalyst to deepen my involvement in initiatives such as SIRIUSACADEMYAWARDCAMPAIGN, "BeyondCuisine" and others. These projects underscore our collective responsibility to foster diversity, inclusivity, and opportunity within our industry. Thank you once again to the International Hospitality Institute for this honour. I am immensely grateful and humbled. I look forward to continuing our collaborative efforts to drive meaningful progress and positive change in our beloved industry.</image:caption>
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      <image:title>News - Gaining global hospitality recognition. - Make it stand out</image:title>
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    <loc>https://www.hoteliersguild.com/news/jtduifuyuevp11275usjpszds62qrh</loc>
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    <lastmod>2023-04-07</lastmod>
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      <image:title>News - Meet our awardees, hear their Voices - A warm welcome!</image:title>
      <image:caption>…to the SIRIUS award winning students, enrolled to study hospitality management and tourism at the IU University of Applied Sciences!</image:caption>
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    <lastmod>2023-02-10</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.hoteliersguild.com/news/vya12xhjash9dpho4wfd8sy9go7uxx</loc>
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    <lastmod>2022-12-16</lastmod>
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    <lastmod>2022-12-12</lastmod>
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    <lastmod>2022-12-07</lastmod>
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      <image:title>News - Celebrating the merit award winners 2022 - Meet all the distinguished laureates</image:title>
      <image:caption>Each year, a panel of Academy members selects the winners of the SIRIUS Academy Scholarship &amp; Merit Awards, and this endorsement makes the accolades arguably the most coveted in the global hospitality industry. Read more here</image:caption>
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      <image:title>News - Celebrating the merit award winners 2022 - Celebrate with us!</image:title>
      <image:caption>Today we have in fact two splendid reasons to celebrate. Most importantly that, already in the first year, we were able to provide 30 Bachelor's degree programmes for the SIRIUS scholarship award campaign due to a most generous grant from our member Lindsey Ueberroth, and that we can also honour some of the most accomplished professionals in our industry by bestowing them with the SIRIUS Academy Merit Award. Each year, a panel of Academy members selects the winners of the SIRIUS Academy Scholarship &amp; Merit Awards, and this endorsement makes the accolades arguably the most coveted in the global hospitality industry.</image:caption>
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      <image:title>News - Celebrating the merit award winners 2022 - Press Release | German/English</image:title>
      <image:caption>With compliments from our partner Lobster Experience. Read Here</image:caption>
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    <lastmod>2022-09-23</lastmod>
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      <image:title>News - Another valuable asset for our cause. - A inspiring new alliance</image:title>
      <image:caption>Astrid Oberhummer joins HoteliersGuild and her leading marketing &amp; PR agency LOBSTER EXPERIENCE is appointed as our official PR partner.</image:caption>
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    <lastmod>2022-07-28</lastmod>
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    <lastmod>2022-10-15</lastmod>
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    <loc>https://www.hoteliersguild.com/news/a-lodging-legend-joining</loc>
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    <lastmod>2022-07-14</lastmod>
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    <lastmod>2022-04-29</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.hoteliersguild.com/news/ufugogb911zy1o7dkode3d8slu2p5w</loc>
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    <lastmod>2022-03-21</lastmod>
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      <image:title>News - Driving flexible working structures in hotels. - Flexibility is not new.</image:title>
      <image:caption>However, for over half a century, professional women with family responsibilities have advocated for flexibility to be able to work and navigate their careers. Yet little attention was given to flexibility because it was considered a ‘woman’s issue’, exclusively a debate for working moms. Today, flexibility has become a hallmark of companies with great cultures. With more than 70 HoteliersGuild members, GMs, HR and department heads contributing tremendous research, this report is bound to be a highly interesting read not only for our colleagues from the hospitality industry. STAY TUNED!</image:caption>
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  <url>
    <loc>https://www.hoteliersguild.com/home</loc>
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    <lastmod>2025-03-12</lastmod>
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  <url>
    <loc>https://www.hoteliersguild.com/raison-detre</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/d0652e2d-5867-4fb8-874a-0d1b54b7b449/A822614E-E580-4C10-B2C7-F8047E51C18B_1_105_c.jpeg</image:loc>
      <image:title>Raison D'être - Welcome to HoteliersGuild</image:title>
      <image:caption>“At HoteliersGuild, we are a global non-profit private society that bridges the gap between industry leaders and academia, fostering a diverse and collaborative community dedicated to Sustainable Luxury and Access to Education. Our mission is to drive positive change through unified action, investing in the future by nurturing next-generation leadership aligned with the UN Sustainable Development Goals. Explore the HoteliersGuild Academy of Hospitality Arts and our flagship SIRIUS ACADEMY CAMPAIGN, along with our extended chapter initiatives, as we strive to give back to the industry, society, and the environment. Join us in shaping a better tomorrow through innovation, excellence, and a commitment to sustainability.” Frank M. Pfaller | Founder President &amp; CEO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/dd2de4aa-5f3a-4787-bcfa-8e7f04671a2d/Screenshot+2022-04-11+at+09.49.47.png</image:loc>
      <image:title>Raison D'être - Creative minds</image:title>
      <image:caption>With the mission to connect and inspire hospitality leaders around the globe through the power of unrivalled dedication to sustainable luxury, responsible travel, gender equality and education for future generations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/75fa3682-31da-4098-8a87-4e98273f2f78/Screenshot+2021-12-06+at+12.03.44.png</image:loc>
      <image:title>Raison D'être - Sharing is caring</image:title>
      <image:caption>Some of the world’s most established industry leaders share their thoughts.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/1644680924257-JIJPE69YPQJ0M1FASVY9/45636409-8F17-4043-B551-083EFC0E7C60.jpeg</image:loc>
      <image:title>Raison D'être - Words from the Co-founder</image:title>
      <image:caption>“Individuality is at the core of the Preferred brand, and we celebrate all forms of diversity. I am proud to share that I’ve doubled down on my commitment to this key value by co-founding LeadingHôtelières, part of the HoteliersGuild community with Frank M. Pfaller, that has a mission of promoting gender equality within the hospitality industry” Lindsey Ueberroth, CEO Preferred Hotels &amp; Resorts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/1644254766491-YM48FV4XP1EEHN821W9U/08946499-FF05-49F8-8279-EEEDD525F49D.jpg</image:loc>
      <image:title>Raison D'être - Thoughts from Matteo Thun</image:title>
      <image:caption>“The panel of HoteliersGuild is a great opportunity for our hospitality business to reflect on a few ‘post-corona questions’. Are we more philanthropic? Are we more cautious with things, people and ourselves? Are we measuring time in a new manner? Are we closer to the sense of life? “ Matteo Thun, CEO Matteo Thun &amp; Partners</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/6a807b7d-4ff9-47cb-b32b-08a222004924/1C38DE11-23B4-4D49-813B-DC0A37BF6B5B.png</image:loc>
      <image:title>Raison D'être - Curated by Institut Paul Bocuse</image:title>
      <image:caption>“ We are very excited about this new partnership with HoteliersGuild. It offers our students the opportunity to share their insights and future vision for the industry, the exact topics they are immersing themselves in during their Master’s in Culinary Leadership and Innovation -program.” Prof. Dr. Henri Kuokkanen Vice Dean, Institut Paul Bocuse</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/2f4e3515-a74a-499b-ae36-59c7684f7983/Screenshot+2022-04-03+at+18.35.47.png</image:loc>
      <image:title>Raison D'être - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/a8b9fe95-8a53-4b33-9dcb-c593eda34f12/Screenshot+2023-05-05+at+17.55.30.jpeg</image:loc>
      <image:title>Raison D'être - Celebrating black female chefs</image:title>
      <image:caption>The raison d'être of "BeyondCuisine" for black female chefs in relation to the Sustainable Development Goals lies in promoting gender equality (Goal 5) and reducing inequalities within the culinary industry in the short term. The initiative aims to create immediate opportunities for black women chefs to showcase their talents, share their stories, and inspire future generations. BeyondCuisine, the latest culinary campaign by Hoteliersguild, stands as a powerful platform, shining a much-deserved spotlight on the remarkable talents and narratives of black women chefs. Beyond their mastery of the kitchen, these women serve as inspirational figures, breaking down barriers and opening doors for future generations. Such celebration of diversity, equity and inclusion is at the very heart of Hoteliersguild, and I am excited to see how this wonderful initiative emphasizes those fundamental values. Prof. Dr. Henri Kuokkanen Associate Professor - Vice Dean, Postgraduate Programs of Institut LYFE | INSTITUT PAUL BOCUSE | Immediate Past President of HoteliersGuild Academy of Hospitality Arts |Immediate Past President, EuroCHRIE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/db608930-15f4-426d-bde9-613eb29605c8/Screenshot+2023-07-27+at+18.05.50.png</image:loc>
      <image:title>Raison D'être - Make it stand out</image:title>
      <image:caption>read more →</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/1e151735-160e-4eda-a7f6-b6b961f21213/HoteliersGuild-younghoteliers-colour.png</image:loc>
      <image:title>Raison D'être - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/9f2e4bf1-b7b4-45c8-9380-4e0d595351d5/HoteliersGuild-youngcheffes-colour.png</image:loc>
      <image:title>Raison D'être - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/93a15bfa-1a1a-44b1-9c81-92b274ea788b/IMG_0445.jpg</image:loc>
      <image:title>Raison D'être - Giving back to the Industry</image:title>
      <image:caption>Our industry has the power to change the world! This coveted awards aim to support the next-gen of aspiring talent.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hoteliersguild.com/the-academy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-28</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Academy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Academy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/d71df720-24cd-4a43-9f33-e0e6ba0b233e/ipb-logo.png</image:loc>
      <image:title>Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/4822eae2-d024-4bf7-acf7-d29cc5c907d6/iu_Logo.png</image:loc>
      <image:title>Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/1635774778775-63VULN3SURPVL4BPUCQK/IoH_logo_blue.png</image:loc>
      <image:title>Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/9801033e-090c-4196-9d5d-9482ae72a5ac/Soneva.png</image:loc>
      <image:title>Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/cb8c23e1-58f7-4cee-bdd9-b8757ea1d6c5/red-carnation.png</image:loc>
      <image:title>Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/e19e67b5-87d6-4d5a-9261-dc9f7a4eccb4/JMF-stacked-white-logo.png</image:loc>
      <image:title>Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/24a49e8a-f28a-467e-aa78-e04f057c8368/ihi-logo.png</image:loc>
      <image:title>Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/2347d26d-cd6b-482c-b475-ee7d52f5a651/HOTP.png</image:loc>
      <image:title>Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/8923f373-9364-41fc-b5b3-cc59050bbfba/shinta-Mani.png</image:loc>
      <image:title>Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/8f4df855-0f7d-4630-9ee0-6f0ff0c0176a/lobster_experience_logo.png</image:loc>
      <image:title>Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hoteliersguild.com/the-awards</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/87a97f09-deb7-4316-9684-4bd0fc8d6bdc/Screenshot+2023-07-25+at+19.11.20.jpeg</image:loc>
      <image:title>The Awards - SIRIUS - the brighter Star on the Night Sky</image:title>
      <image:caption>It is with great anticipation that we unveil the rejuvenated concept for the SIRIUS Academy Awards 2023 campaign. With an expanded reach and renewed vigour, our objective is to generate substantial proceeds for our noble cause. We're thrilled that the dynamic students from IU-International University of Applied Sciences have come on board to craft the first-ever live gala fundraiser event in Munich, Germany, under the astute guidance of Prof. Dr. David Rempel, the Vice-Chairman of the HoteliersGuild Academy of Hospitality Arts. Our campaign strategy combines pragmatism and creativity, offering all partners the chance to bring their unique expertise to the table. We've distilled our mission and advocacy priorities into a Context Summary to provide clarity and a sense of unified purpose. Our focus is on the savvy, financially independent travellers, luxury consumers, our esteemed HoteliersGuild members, and loyal guests. Drawing insights from our inaugural virtual event, we aim to understand our audience better, engage their networks, and fine-tune our approach. Central to our communication is a singular, potent message reflecting our values and mission. Our calls-to-action are designed for specific channels and audiences, igniting the spirit of giving and active participation. Leveraging the reach of our partners, we'll engage our audience through diverse platforms like social media, webinars, interviews, newsletters, and online advertising. We'll champion cross-partner promotion, aiming to amplify our impact and optimise results. We extend our gratitude for your dedication, and eagerly look forward to this journey towards making the SIRIUS Academy Awards 2023 a resounding success. Together, we'll turn dreams into reality.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/abfe9d99-b154-4ceb-abe2-895cfa1ffb2f/Screenshot+2022-12-28+at+10.45.59.png</image:loc>
      <image:title>The Awards - Ever so grateful to our gracious donors.</image:title>
      <image:caption>Co-founder and Honorary Ambassador Lindsey Ueberroth, CEO of Preferred Hotels &amp; Resorts, kicked off the fundraising rally by pledging a grant of €30,000 towards a scholarship for a needy Black and Minority Ethnic student at a leading hotel management school. Over the last few months, donations from our valued members have been pouring in, ranging from Michelin star dinners worth €500 to luxury safaris worth €15,000. All items were on offer at an auction with the proceeds going towards further scholarships for our NextGen hospitality leaders. A BIG THANK YOU to our wonderful friends and supporters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/07a27170-6b01-4fe6-b8f2-53d1dae40452/Screenshot+2023-07-25+at+18.55.00.jpeg</image:loc>
      <image:title>The Awards - Mark your Calendars!</image:title>
      <image:caption>With immense gratitude, we acknowledge our esteemed HoteliersGuild donors. Your generosity has already enabled over 50 scholarships, and 15 students are currently enrolled in Bachelor programs for hotel management at IU-International University of Applied Sciences. Inspired by this progress, we're eager to introduce the rejuvenated concept for the SIRIUS Academy Awards 2023 campaign. Our vision, bolstered by an expanded reach and renewed energy, is to further the cause by generating meaningful support. We're delighted that the spirited students from IU-International University of Applied Sciences will helm our first-ever live gala fundraiser in Munich, under the expert tutelage of Prof. Dr. David Rempel, Vice-Chairman of the HoteliersGuild Academy of Hospitality Arts. Mark your calendars for an unforgettable event slated for late October 2023 at the esteemed Infinity Hotel in Munich. While the precise date is yet to be confirmed, anticipate an evening filled with captivating social interactions, a sublime African menu, and an opportunity to shape brighter futures for individuals with limited opportunities. Your participation in this charity gala contributes directly to our scholarship fund, specifically dedicated to underprivileged African female students. Together, we can create a world of change. Stay tuned for further details!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/1a9699b8-f441-4de9-a559-98a63cd79595/Screenshot+2023-01-05+at+17.41.21.jpeg</image:loc>
      <image:title>The Awards - Make it stand out</image:title>
      <image:caption>Congratulations to the 2022 laureates!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/8ec63abc-086a-4800-9606-79dc4f6d4f93/Screenshot+2022-12-07+at+18.56.05.jpeg</image:loc>
      <image:title>The Awards - The Judging Board has spoken!</image:title>
      <image:caption>Each year, a panel of Academy members selects the winners of the SIRIUS Academy Scholarship &amp; Merit Awards, and this endorsement makes the accolades arguably the most coveted in the global hospitality industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/35a40500-b080-42e3-a9e1-6ecf3ad19f06/SIRIUS+AWARD+%28Preview+Only%29.png</image:loc>
      <image:title>The Awards - A powerful sensory design by ARI PERALTA</image:title>
      <image:caption>Our reputable member and multiple award-winning Sensory Designer Ari Peralta is behind this extraordinary design. The winning trophies will be 3D printed from resin or recycled plastic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/72ee952d-c4eb-4bed-a9b1-3898e4c9ad1a/preferred-logo.png</image:loc>
      <image:title>The Awards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hoteliersguild.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-15</lastmod>
  </url>
  <url>
    <loc>https://www.hoteliersguild.com/privacy-policy</loc>
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    <priority>0.75</priority>
    <lastmod>2022-02-20</lastmod>
  </url>
  <url>
    <loc>https://www.hoteliersguild.com/terms-conditions</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-20</lastmod>
  </url>
  <url>
    <loc>https://www.hoteliersguild.com/chefs</loc>
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    <priority>0.75</priority>
    <lastmod>2024-02-23</lastmod>
    <image:image>
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      <image:title>Chefs</image:title>
    </image:image>
    <image:image>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
    </image:image>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
      <image:caption>The King of The Fire</image:caption>
    </image:image>
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      <image:title>Chefs</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/b33fb8da-44da-4a9c-91d2-17de7a369d21/FullSizeRender.jpeg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/30f36454-c6c5-45b8-b771-d590f4e4ae09/_112016_ThomasBuehner_B_01.jpg</image:loc>
      <image:title>Chefs - Thomas Bühner, Chefs Chapter’s Ambassador Culinaire.</image:title>
      <image:caption>“ I am absolutely delighted to support this noble cause and I invite our colleagues to join us. We must defy to admit defeat, so let us stand together in these challenging times, and I wish all of us continued resilience and strength to swift adapt, to become even stronger and to provide service experiences to guests that make a real difference. “</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/f759180d-cf94-4977-bb00-d68f6558aa65/_112016_ThomasBuehner_B_01+2.jpeg</image:loc>
      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/d0671216-fcac-4344-8b59-56285c1143c1/Capture-d%E2%80%99%C3%A9cran-2019-06-12-%C3%A0-00.15.04.jpeg</image:loc>
      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/26ed4239-06f6-45f7-a47f-c962adb1b796/1640034539216.jpeg</image:loc>
      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/64f630b4-b773-4549-8286-ab8f06d2fb18/d190808jayce-9.jpg</image:loc>
      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/746c9020-d811-456e-a337-f14e7c898113/DSC09567-801x1200.jpg</image:loc>
      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/6bbb69d9-13c9-4ec7-84c6-42cca95755c4/1570206314729.jpg</image:loc>
      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/e7870cc1-d0da-40e1-ac10-6783a9297b1e/tumblr_inline_p2l6ziSwkM1vsdqgo_500.jpg</image:loc>
      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/5645c40a-f87e-46b5-85cf-a53d703f3e6b/Estate-Stories-Artful-Cuisine-1-Indochine-Restaurant-Delaire-Graff-Cape-Winelands-Stellenbosch-South-Africa-1900x2587.jpg</image:loc>
      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/4b1b9cf9-626b-4b37-b48e-220e014ceeef/Screenshot+2022-04-26+at+11.36.31.jpeg</image:loc>
      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/c17f5057-24e1-46b7-9277-96d0d739bc10/IMG_5941BW+.jpg</image:loc>
      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/6a807b7d-4ff9-47cb-b32b-08a222004924/1C38DE11-23B4-4D49-813B-DC0A37BF6B5B.png</image:loc>
      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
      <image:caption>read more →</image:caption>
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      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/fd8f64a9-84e0-4644-9410-f633cdbb8041/Screenshot+2022-04-03+at+18.13.04.png</image:loc>
      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:title>Chefs</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/8bed9215-d633-4631-94c9-e87f9b8f3f7a/01518+OKS.jpg</image:loc>
      <image:title>Chefs - Who am I?</image:title>
      <image:caption>I am from Italy, from a small town called Susegana, Treviso. I am the first professional chef in a family who loves cooking. Since the time of my late grandmother, the family has spent many hours in the kitchen, and our life as a large Italian family has revolved around the table. When I was around 13-14 years old, I realized that what I really wanted to become in life was a cook.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/c5616527-1109-40b6-8212-14b86ada61af/PAOLO+CASAGRANDE_09319.jpg</image:loc>
      <image:title>Chefs - How it all began</image:title>
      <image:caption>From a young age, I was the one who cooked at home when my parents worked or when we got together as a family to eat. It was my father who helped me make my way, as he encouraged me to find and choose a cooking school. That is how I started my cooking studies at Alfredo Beltrame School in Vittorio (Veneto) while I worked on weekends and during vacations.</image:caption>
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      <image:title>Chefs</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/f28f168a-732a-4c16-9b26-9a905eca77ac/Screenshot+2022-07-01+at+13.26.50.png</image:loc>
      <image:title>Chefs - The sky is the limit</image:title>
      <image:caption>In 2012 I landed in Barcelona to lead the cooking team at Lasarte Restaurant in Barcelona. The cuisine at Lasarte is true to all my values and to those of Martín Berasategui. It is respectful, generous, creative and faithful to everything that is cooked in the headquarters at Martín Berasategui Restaurant. But it is also a kitchen with the personal touch of Paolo Casagrande, with highly Mediterranean influences where local produce predominate and, of course, with some Italian influence. Lasarte’s cuisine is constantly looking for flavour contrasts, it is an elegant cuisine that will not leave anyone indifferent. Our kitchen is more mature every day, leaving behind everything unnecessary.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/ca7440e3-2d07-4600-ab25-02019c95bf35/lasarte-01742-179.jpeg</image:loc>
      <image:title>Chefs - First sniffing of stars</image:title>
      <image:caption>After military service, I traveled to France, where I spent a few months in Chateneuf du Pape at Pierre Pommel’s Restaurant, and then I went to Paris for 3 years to work with Alain Solivérès, first at Les Elysées du Vernet** and then at Taillevent***.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/0c2ec315-7fc0-4622-ac47-8479723492a9/LASARTE_+Sopa+de+carabineros%2C+tomate%2C+apio+y+manzana+verde_09918.jpg</image:loc>
      <image:title>Chefs - Soup</image:title>
      <image:caption>Sopa de Carabiñeros, tomate, apio y manzana</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/f065b70a-fc92-40a4-a6cd-b26b2e95ae95/LASARTE_Ensalada+templada+de+crust%C3%A1ceos+sobre+un+fondo+marino%2C+Jerez+fino+y+mayonesa+de+sus+corales_09840.jpg</image:loc>
      <image:title>Chefs - Salad</image:title>
      <image:caption>Ensalada templada de crustáceos sobre un fondo marino, Jerez fino y mayonesa de sus corales</image:caption>
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      <image:title>Chefs - Oysters</image:title>
      <image:caption>Ostra escabechada al hibiscus, ajoblanco y granizado de siso morada</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/635d0c40-3fd9-463a-a6c3-f7da695ddca2/LASARTE_Pich%C3%B3n+de+las+Landas+en+su+jugo%2C+mermelada+de+fruta+acidulada+y+toques+vegetales_055.jpg</image:loc>
      <image:title>Chefs - Pigeon</image:title>
      <image:caption>Pichón de las Landas en su jugo, mermalada de fruta acidulada y toques vegetales</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/ea3dfbda-892c-4c08-ae7a-9cfa9c82f5f6/Screenshot+2022-05-31+at+12.15.55.png</image:loc>
      <image:title>Chefs</image:title>
      <image:caption>Chi è Riccardo Camanini</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/b3817594-8c9f-4dd4-9bba-d7343008ebdd/Screenshot+2022-05-31+at+17.52.36.png</image:loc>
      <image:title>Chefs - PHILOSOPHY</image:title>
      <image:caption>‘Our philosophy for the restaurant was to pay homage to the quality of time,’ continues Riccardo. ‘We look at the dining experience as a whole; every detail counts and our dishes must show respect to the ingredients we use and the customers who come through our doors. I respect the products, the techniques and the mystery that can be found in every plate of food.’</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/cac981bf-2c77-4a5b-b259-03797e44f5da/Screenshot+2022-05-31+at+18.22.23.png</image:loc>
      <image:title>Chefs - CACIO E PEPE</image:title>
      <image:caption>Perhaps the most obvious example of Riccardo’s cooking philosophy is his infamous dish of cacio e pepe cooked inside a pig’s bladder – quite possibly one of the most Instagrammed dishes in Italy.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/ecce0ea3-bb10-491e-a8b4-899e9cdff0ef/Screenshot+2022-05-31+at+18.17.47.png</image:loc>
      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Ricardo and his brother Giancarlo who manages the Front of the House</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/9591fc1e-c7ca-485a-acf5-35598a8d9bbd/Screenshot+2022-05-31+at+19.01.46.png</image:loc>
      <image:title>Chefs - Let’s say it’s good Let’s say it’s delicious Let’s say I care you Let’s say rather then be silent</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/aeb8976d-ad0f-4191-a92f-224c67174a67/Screenshot+2022-04-25+at+19.03.57.png</image:loc>
      <image:title>Chefs</image:title>
      <image:caption>Head Chef Virgil Khan “I like food that is light and clean. Food with various flavours. My palate is used to all the different spices used by the Malay community of Cape Town.”</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/dd059a8c-c701-426d-a2fc-54ceb6103742/delaire_graff_restaurant_interior.jpg</image:loc>
      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/0aaaa1d5-9320-44e2-96f9-6f23c60eef2c/Estate-Stories-Artful-Cuisine-Indochine-Restaurant-Delaire-Graff-Cape-Winelands-Stellenbosch-South-Africa-1900x2587.jpg</image:loc>
      <image:title>Chefs - ART CUISINE</image:title>
      <image:caption>One of the earliest meeting points between East and West, Cape sailors returned from Asia’s spice lands with great riches, and it is these flavours that are celebrated at Indochine, together with the expression they found in South Africa’s Cape Malay cuisine. Balancing authenticity and innovation, Head Chef Virgil Kahn draws on old Cape Malay family recipes and his frequent trips to Asia to offer fresh, delicate food as light as it is satisfying, served with an imaginative touch of theatre</image:caption>
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    <image:image>
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      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/51cc2cd1-488d-459e-805e-a50b520f515c/Estate-Stories-Artful-Cuisine-2-Indochine-Restaurant-Delaire-Graff-Cape-Winelands-Stellenbosch-South-Africa-1900x2587.jpg</image:loc>
      <image:title>Chefs</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/3c744dc9-480c-463e-9c5f-1f526e3d90bd/Estate-Stories-Artful-Cuisine-5-Indochine-Restaurant-Delaire-Graff-Cape-Winelands-Stellenbosch-South-Africa-1900x2587.jpg</image:loc>
      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/0fe855a6-51d4-40c6-ae27-140a1a8bd75b/Estate-Stories-Artful-Cuisine-2-Indochine-Restaurant-Delaire-Graff-Cape-Winelands-Stellenbosch-South-Africa-1900x2587.jpg</image:loc>
      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/2176fe66-dae3-447b-935f-016969df0f61/Screenshot+2022-04-29+at+11.26.03.png</image:loc>
      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/fe48b735-014d-47e1-848e-a7405fc299a8/Screenshot+2022-04-29+at+11.54.07.png</image:loc>
      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/357b90f2-e2a0-4b6d-9295-e7b2aeb4b07c/Screenshot+2022-04-04+at+17.09.18.png</image:loc>
      <image:title>Chefs</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/98ec8072-b06c-4f4f-b294-4510d36b6239/Screenshot+2022-04-04+at+18.06.02.png</image:loc>
      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/0e70b453-f2ac-461c-91de-fc6a02f82c45/Screenshot+2022-04-04+at+17.13.08.png</image:loc>
      <image:title>Chefs</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/1c3f40c0-0498-493e-84e1-384a08342ebe/Screenshot+2022-04-04+at+17.21.17.png</image:loc>
      <image:title>Chefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/440555e3-65e8-4f01-9071-d43ce0db4a4f/Atelier_Anton+Gschwendtner_%C2%A9DanielSchvarcz.jpg</image:loc>
      <image:title>Chefs - ANTON GSCHWENDTNER</image:title>
      <image:caption>Anton, who has achieved two Michelin stars with OLIVO in Stuttgart, is the new head chef at the Bayerischer Hof Hotel's ATELIER restaurant, which currently boasts three stars. He took over from Jan Hartwig, who decided to become self-employed, in August 2021. The career of the 37-year-old Anton Gschwendtner include a variety of the most renowned restaurants in Germany. His last venue of work was the gourmet restaurant OLIVO (2 Michelin stars and 16 Gault Millau points) at the Steigenberger Graf Zeppelin in Stuttgart. Here he acted as Chef de Cuisine since July 2018. Before that, he worked in the same position in Vienna, at "DAS LOFT" (1 Michelin star and 16 Gault Millau points) at the Sofitel Vienna Stephansdom hotel. Just last year, the Freising native was voted "Rising Star of the Year" by the restaurant and hotel guide "Der Große Guide" and one of "Germany's 100 BEST CHEFS" in the ROLLING PIN Awards. In 2018, ROLLING PIN had also named him Rising Star of the Year in Austria.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/dd4efc31-6f0e-40e3-800c-9b23f719eaf8/HBH_Atelier_Restaurant_%28C%29Benjamin+Monn.jpg</image:loc>
      <image:title>Chefs - Cuisine and Art</image:title>
      <image:caption>Watch as pleasure becomes a work of art on a plate, created by head chef Anton Gschwendtner since November 2021 on the foundation of haute cuisine. (Awards as of August 2021 by head chef Jan Hartwig: Three Michelin stars, 19 in Gault Millau, 10+ pans in the German culinary guide Gusto, 5F from the German restaurant guide Feinschmecker). Gschwendtner will endeavour to continue the highly successful path of the Atelier. The definition of delight and delectation take on a whole new meaning with Gschwendtner’s puristic and elegant French cuisine enhanced with Asian flavours and ingredients. You will experience the flair of an artist’s studio with an intimate atmosphere in designer Axel Vervoordt’s simple yet luxurious creation. Discover behind a mobile wall made by Dirk Vander Eecken a cozy Privé or a little terrace furnished with fire maple, the Silent-Garden. Here you can enjoy excellent service and perfectly harmonised wines.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/b4bba56e-f870-443c-bcbc-3d7e1df91441/Screenshot+2022-03-20+at+19.52.06.png</image:loc>
      <image:title>Chefs</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/245aded5-ddd6-4cc4-ad9d-c0457e1aba02/Screenshot+2022-03-20+at+20.02.53.jpeg</image:loc>
      <image:title>Chefs</image:title>
      <image:caption>Join HoteliersGuild culinary journey around the globe. Vol. IV by members of our Chefs Chapter. Coming soon. Preview</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/d22add2f-73e3-4497-866d-4669825198da/HBH_Au%C3%9Fenansicht_%28C%29Benjamin+Monn.jpg</image:loc>
      <image:title>Chefs</image:title>
      <image:caption>Hotel Bayerischer Hof</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/bafbf3bd-ad38-42e4-9ce5-80ef17d51b7c/Screenshot+2022-02-14+at+11.02.40+2.jpeg</image:loc>
      <image:title>Chefs</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/2b79ed3f-e2e5-45e1-b9d9-d15f2f27f75d/Screenshot+2022-03-07+at+10.47.18.jpeg</image:loc>
      <image:title>Chefs</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.hoteliersguild.com/conservation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/179af0a0-c9a8-407d-8d60-10a46a9a0887/GreatPlainsFoundation-PrimaryLogo-GoldLeaf+%281%29.jpg</image:loc>
      <image:title>Conservation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/ea6a34b1-d4b3-4083-bd63-713ba9a4cc78/Jouberts+2.jpeg</image:loc>
      <image:title>Conservation - Beverly and Dereck Joubert, Conservationists and Ambassadors.</image:title>
      <image:caption>‘extraordinary journeys’ presets: Meet Conservationist, Film-makers and National Geographic Explorers Beverly and Dereck Joubert</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/1bc50307-4be4-441e-9116-953052f7be0f/Screenshot+2022-02-18+at+09.33.07.png</image:loc>
      <image:title>Conservation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/96879230-fccd-46e4-8df6-91ff276940d0/Bill-BEnsley-with-Beloved-Dogs-Hi-Res.jpg</image:loc>
      <image:title>Conservation</image:title>
      <image:caption>He just loves his dogs, architecture &amp; design, art and traveling, and and and…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/917f1ca4-7dd1-480e-b644-e8944ba90f90/Shinta-mani-wild_02.jpg</image:loc>
      <image:title>Conservation</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/5f48dcfd-3046-4aec-9985-30b95749f091/Bill-BEnsley-Portrait-Hi-Res-1024x1536.jpg</image:loc>
      <image:title>Conservation</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/4b45725b-149a-442a-915d-ec34d3af45e4/BIGmanu-buffara1+2.jpg</image:loc>
      <image:title>Conservation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/0f6e19a4-8550-4035-bc8e-4ea27a569fe6/Screenshot+2022-02-09+at+11.40.13.jpeg</image:loc>
      <image:title>Conservation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/26ed4239-06f6-45f7-a47f-c962adb1b796/1640034539216.jpeg</image:loc>
      <image:title>Conservation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/d6003c57-7b16-460a-813d-2e31b7c393b4/Screenshot+2022-02-09+at+11.58.35.jpeg</image:loc>
      <image:title>Conservation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/4ed336de-95b6-4a36-b440-1fdb89e0d7ab/angel-leon.jpg+2.jpeg</image:loc>
      <image:title>Conservation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/0f6e19a4-8550-4035-bc8e-4ea27a569fe6/Screenshot+2022-02-09+at+11.40.13.jpeg</image:loc>
      <image:title>Conservation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/6aaa0b07-a330-4ae1-8501-73b1ea8a074f/Anton+Gschwendner.png</image:loc>
      <image:title>Conservation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615c2a45745dd10fdc236352/4dc26c8f-11dc-460c-931e-bd50bb7f439e/Gamba-72.jpg</image:loc>
      <image:title>Conservation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hoteliersguild.com/siriusacademyaward</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-27</lastmod>
  </url>
</urlset>

