Emotion & Hospitality

Emotion Is the Ultimate Luxury — and Always Has Been. For decades now, I’ve been accused — affectionately, I hope — of preaching a single, stubborn idea:

that emotion is the ultimate luxury. Not star ratings. Not suite categories. Not amenity lists.

So when I read yet another industry hand-wringing piece lamenting the “crisis of luxury,” my reaction is not alarm — it is recognition. We have been here before. Many times. We simply keep changing the vocabulary while avoiding the substance…