A must-read for Hospitality Leaders!

It is with great admiration and heartfelt congratulations that I introduce to our esteemed HoteliersGuild community the new and visionary book Transformative Hotels of the Future, authored by three of our very own distinguished members of the HoteliersGuild Academy of Hospitality Arts: Prof. Dr. Ksenia Kirillova, Prof. Dr. Henri Kuokkanen, and Prof. Dr. Xinran Lehto.

This publication arrives not just as a scholarly contribution, but as a milestone—an embodiment of the very ideals we champion through our Academy. It reflects a growing global consciousness that the role of luxury hospitality must evolve. Not just to accommodate, but to awaken. Not just to serve, but to steward.

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The Art of selling Luxury…